O-I New Product Development and Innovation re-imagines PepsiCo's classic soft drink by adding a twist to the traditional bottle. The new design adds a modern edge to the old time favorite soda drink...
This unique asymmetrical 'Twist' bottle with nostalgia makes it an appealing factor for older consumers, while younger shoppers see the glass bottles as having a cool factor.
This unique asymmetrical 'Twist' bottle with nostalgia makes it an appealing factor for older consumers, while younger shoppers see the glass bottles as having a cool factor.
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Design Modern Bottle Classic Twist Glass Pepsi Packaging Traditional Innovation edge nostalgia
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