June 10, 2014

McDonald’s World's First 3D Mapping: The Reopening of Ain el Mreisseh

McDonald's is undertaking its biggest store-by-store makeover in the chain's 56-year history: The 200 kilo clown of fast food is trying to look more like a grown-up.

McDonald's_Opening_3D_Mapping_Beirut_Ein_Mreisseh07

Lebanon witnessed the big opening of the newly designed McDonald's Ain El Mreisseh, where the fast-food giant is adding more green, fresher colors, lot's of orange...and more to their new look, which gives the brand a more grown up look.

McDonald's_Opening_3D_Mapping_Beirut_Ein_Mreisseh47

For the next generation of McDonald's customers, the notion of what a McDonald's restaurant looks like inside and out could be turned on its head. Goodbye, fiberglass tables and industrial steel chairs. Adios, neon-yellow, bright-red interiors. Hello, wooden tables, comfortable faux leather chairs and interiors newly painted in muted oranges, yellows and even subtle greens.

McDonald's_Opening_3D_Mapping_Beirut_Ein_Mreisseh23

People gathered on Aïn El Mreisseh seaside and watched the branch's transform come live through a spectacular 3D Projection Mapping that started at 08.30 p.m.

McDonald's_Opening_3D_Mapping_Beirut_Ein_Mreisseh63

Check out how BigMac, McFries and Coke cups took over the building that night through these images...

Categories: News

LOCATIONS

CATEGORIES

FILTER POSTS


RECENT COMMENTS

loading ...





PREVIOUS ARTICLE

Invest in One of the Hottest Summer Trends

NEXT ARTICLE

Kitchen Gadgets: Grill to Perfection this Summer...