KitKat in Australia has made an amazing move to encourage consumers to recycle. The chocolate company has temporarily updated its iconic logo on the chocolate wafer wrappers to resemble a recycling symbol. “Recycle me, give the planet a break,” the wrapper reads, playing on the “have a break, have a KitKat” slogan.
The temporary logo change is part of KitKat’s ‘Give the Planet a Break’ campaign to educate people on how to recycle soft plastics correctly.
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