April 29, 2013

Budweiser Takes A New Bowtie-Shape

This May and only in the US market, Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. Why drink beer out of a cylindrical can when you can drink it out of a bow tie-shaped can?

Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’

If you're a collector, ask one of your friends in the US to get you one... starting May 6.

Tags: Beer fresh US Innovative Budweiser Market Shape Can Bowtie Desig

Categories: News

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